Startup Canada and U.S. Embassy Forms New Partnership for Cross-Border Trade

OTTAWA, ON – Startup Canada is delighted to announce a new partnership with the United States Embassy (U.S. Embassy) to grow the entrepreneurial spirit across the border. With the support of the U.S. Embassy, Startup Canada will be hosting closed-door working groups with entrepreneurs from both Canada and the United States to share key lessons, learn how to navigate cross-border trade, and discuss how both economies can bolster support for entrepreneurs.

Recommendations and observations from these roundtables will be collected into a final report which will be shared and used for additional advocacy both within the private and public sector of both economies. Complementary to this initiative, Startup Canada will also be showcasing both Canadian and American entrepreneurs who participate in this first phase that are also looking toward global growth. These spotlights highlights not only the successes, but also their struggles, to encapsulate their full story and inspire other entrepreneurs on how they can build back better through cross-border trade.

“Cross-border trade is one of the most common first steps that entrepreneurs in Canada take in order to grow their business globally,” said Kayla Isabelle, CEO at Startup Canada. “Our new partnership with the U.S. Embassy aims to bridge entrepreneurs from both economies to share key takeaways, as well as fuel the entrepreneurial spirit across the border.”

“President Biden and Prime Minister Trudeau in the Roadmap for a Renewed U.S.-Canada Partnership committed to supporting women and diverse entrepreneurs,” said Ambassador Arnold Chacon, Charge d’Affaires for the U.S. Mission to Canada. “Small and medium-sized enterprises on both sides of the border are essential to ensuring the sustainable and inclusive growth of the U.S. and Canadian economies, post-COVID, so we can build back better, together.”

List of Women Participants


United States

This partnership was funded [in part] by a grant from the United States Department of State. The opinions, findings and conclusions stated herein are those of the author[s] and do not necessarily reflect those of the United States Department of State.

About Startup Canada

Startup Canada is the gateway to Canada’s entrepreneurial ecosystem. We’re here to connect entrepreneurs with the support, community, and tools they need to build a successful business in Canada. Since our inception in 2012, Startup Canada has grown to support more than 122,000 entrepreneurs annually and an ever-growing grassroots community network from coast to coast to coast. Through our flagship and digital programs, we provide guidance, eliminate barriers, and champion the needs of each and every entrepreneur to private and public sector partners. Startup Canada supports entrepreneurs in starting up and scaling up to ultimately make Canada the best place to start and build a business. For more information, visit