Pivot, and Pivot Again: Grassroots Scaling with Neetu Godara – May 25, 2021

Imagine if you were told that you can drink alcoholic beverages without that feeling of sluggishness, or without compromising a healthy lifestyle? Well, now that has been made possible thanks to SoCIAL LITE VODKA. Co-Founder Neetu Godara is changing the face of social drinking with sugar free, 80 calorie vodka drinks – providing a guilt free experience for any occasion.

Neetu Godara is the Co-Founder of SoCIAL LITE Vodka, the first unsweetened pre-mixed drink in North America. The brand pioneered a new category of unsweetened drinks in the RTD segment that is now exploding across Canada. After 10 years of marketing various food & beverage products at Pepsico Canada, Neetu saw an opportunity for disruption in the RTD market with a zero sugar, zero carb beverage. 

As the Chief Growth Officer for SoCIAL LITE, Neetu is responsible for the brand’s marketing and sales strategy.  Now at the helm of one of Canada’s fastest growing RTD brands, Neetu is enjoying the challenges of scaling SoCIAL LITE Vodka and aspiring to grow it into a household name.

“For any entrepreneurs listening, know that your plan will not look like it does in your head. Be okay with that.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard, Neetu discusses changing the face of social drinking with healthier alternatives and lessons of pivoting and perseverance.