All the things you do in business must generate value. Whether you are putting in the effort, time, money, or additional resources, it only is worth your while if you’re able to see results. It often is hard to measure the return on investment of a direct mail campaign, although, because you do not always know why and how customers wind up coming to you for services or products.
Join Startup Canada (@Startup_Canada) and Canada Post (@CanadaPostCorp) on September 11 for a live #StartupChats on Twitter from 12pm–1pm ET to learn how to determine value when using direct mail. It’s hosted by Lyndon Johnson (@THINK_Lyndon), Founder of Toronto based COMMS.BAR.