Episode 168

Owning Your Brand Story with Afton Brazzoni

Episode Overview

Afton Brazzoni is the Founder of Scribe National, a content marketing company that she started to help B2B companies connect with their audiences online. Scribe National is built on excellence, dedication, curiosity and authenticity to illuminate the brands they work with. 

Afton brings twelve years of experience in storytelling through marketing, communications and journalism roles. Afton and her team bring a human voice to content creation to help drive their client’s businesses forward.

Afton’s work is rooted in developing strategies and content for growth-oriented organizations around the globe, such as technology companies, professional services firms, and entrepreneurs. Through this work, Afton has helped her clients clarify their offerings online, double their conversions, launch online initiatives and elevate their websites, social media channels and media partnerships. Afton is also the author of Shop Dogs of Canmore, a book celebrating dogs who join their entrepreneurial owners at work.

“People consume content in different ways, so you want to make sure you are delivering options for your audience, and of course creating content that will resonate with them.”

In this week’s #StartupWomenPodcast, sponsored by the Business Development Bank of Canada and Scotiabank, Afton shares why entrepreneurs need to own their brand story and share tips on finding your brand’s voice and putting your customer story in the spotlight.

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