More Than Freebies: Consumer Insights and Structures for Success with Kelly Stewart

Kelly Stewart is the Vice President of Marketing at Sampler, and one of the company’s earliest employees. With almost a decade of experience in brand strategy and communications for consumer packaged goods, Kelly joined Sampler to help build the team’s marketing foundation. 

Since joining Sampler, Kelly has helped develop and implement Sampler’s B2B2C brand voice through the creation and amplification of digital content. She has played an integral role in helping Sampler win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. She is also a co-founder of RetailTO, the newest events series within the TechTO family. RetailTO focuses on bringing together Toronto’s retail community to discuss top trends and innovations within the industry.

“Be extremely familiar with your metrics and numbers. Face them so you can start to improve.” 

On this week’s Startup Women Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Kelly Stewart shares marketing advice, the importance of structuring your team and aligning your team to the goals of your organization’s projects.