Startup Global helps entrepreneurs scale internationally through expert-led webinars. Founders gain real-world insights from those who’ve expanded across borders, connect with industry leaders and export support organizations, and access the networks and tools needed to grow globally with confidence.
These quarterly 90-minute webinars offer accessible, high-level education and practical insights for both early- and growth-stage founders. Explore what each event delivered and how entrepreneurs are applying these learnings to scale beyond borders.
With Canada’s diverse regions and vibrant economy, it’s the perfect sandbox for entrepreneurs to fine-tune their business before going global. This webinar will help you navigate the roadmap of taking your business from local to coast to coast. We’ll provide an overview of Canada’s internal market, advice on how to navigate interprovincial barriers, tax considerations, and other resources to guide you through taking your business across provincial lines.
Cross-cultural communication and negotiation, adapting marketing and sales strategies, building effective international partnerships, case studies of Canadian brands succeeding globally through cultural understanding.
Choosing the right Incoterms, logistics/shipping considerations, supply chain resilience & diversification, digital tools for international operations.
This webinar featured two entrepreneurs, Dr. Gavin Armstrong (Lucky Iron Life) and Daniel Lewis (T By Daniel), who are well seasoned in successfully bringing their businesses to the international stage. Attendees learned how they navigated their export journeys, from conducting market research and building supply chains to securing funding and ensuring sustainable growth in their respective markets.
Ready to compete at a 2026 Startup Global pitch competition? Get the winning playbook directly from some of the champions who’ve done it. Thierry Lindor (Happly) and Rashmi Prakash (Aruna Revolution) break down their preparation strategies and what carried them to victory at the Grande Finale. Then hear from one of the judges, Lora Rigutto (FITT), on the critical elements that make a pitch stand out and win.
Join Cassy Aite (Hoppier) and Lora Rigutto (FITT) as they share actionable insights on how to successfully transition your business from a local player to a global competitor! From shared lessons, emphasizing the importance of adapting your product and operations to new markets. To practical frameworks for export readiness, reminding founders that successful global growth requires both strategic planning and consistent execution across markets.
Tune in to recount the practical, no-nonsense advice for going international in Canada. Lora Rigutto (FITT) underscored the stakes of market entry: your first impression can make or break your reputation. Aydin Mirzaee (Fellow.ai) highlighted the power of the “minimum effective dose,” reminding founders that real insights come from consistent repetition, not one-off attempts.
Starting to sell to a new market is an exciting phase and milestone in a startup’s journey. However, this journey can also be overwhelming. There are many steps to take prior to entering a new market, whether it be related to banking implications, regulations, legal and IP protection, changes to the product, and more! This webinar walks you through all of the key factors to consider before you’re ready to begin exporting.
This webinar explores the key elements of building a global supply chain. We talked through operational considerations, sourcing manufacturing partners, finding the right 3PL, distribution, shipping, and more.
As you begin to scale your business outside of Canada, there are many funding opportunities available. This webinar takes you through different sources of funding: grants, debt, crowd funding and equity as you begin to scale your business globally.
As you begin to export, it’s important to develop a marketing plan for that specific market. They will have unique values and needs so you need to ensure you send the right message by targeting specific groups of consumers. This webinar equips you with the tools to create an effective marketing plan for your export goals.
Discover the vast opportunities created by Canada’s 15 Free Trade Agreements (FTAs) covering 51 countries and 1.5 billion consumers worldwide. The webinar will delve into key chapters and trade policy topics, shedding light on how FTAs can open doors to new markets and avenues for business growth.
For this session, we have partnered with Oury Clark, a financial and legal firm based in London. Their experts will take you through all you need to know when it comes to accounting, legal requirements and recruitment, as well as securing investment in the UK.
Entrepreneurs will be introduced to some of the tools, and surveys they can use to assess their export readiness. By the end of the webinar, participants should feel more confident in knowing which resources to access to determine their suitability for export at this time.
To help break down the market entry barrier, we will facilitate conversations between entrepreneurs, partners and support organizations to support export-readiness for Canadian entrepreneurs.
As more startups explore international opportunities, market segmentation helps entrepreneurs send the right message, every time, by efficiently targeting specific groups of consumers.
This webinar will explore the importance of intellectual property rights in international trade and exporting. Participants will assess the nature and scope of intellectual property rights and look at the relationship between intellectual property rights and innovation.
Barcodes are everywhere – from the food we buy, to the clothes we wear. This webinar will demystify barcodes by explaining why unique product identification is important, when your product should get a barcode, and how to set up and manage your barcodes for business.