Creativity in the Arts and Entrepreneurship with Nadia Lloyd – May 6, 2021

Tapping into your creative side can be key to finding solutions for your venture. Creator and artist Nadia Lloyd believes to truly explore your creativity, platforms like PayPal are needed to save you time and worry. 

Nadia first started painting in 2010 after making the decision to sell her fitness business and take some time off. From the very start, Nadia found herself painting abstract art and the Toronto skyline. In 2012, she started printing her art on various fabrics in hopes of making her art more accessible, affordable, and functional. Before she knew it, she was a full fledged designer with over 27 home decor and fashion accessory products on the market.

When the pandemic began, Nadia recognized the need for PPE and started sewing face masks by repurposing cushion covers from her collection. Within months, the mask collection (including pride themed masks and Toronto themed Black Lives Matter masks) had become a hit – garnering recognition from Toronto’s Mayor John Tory and the Toronto Raptors. 

“Creativity is how I plan my future. Creativity is how I solve problems. Creativity is how I grow my business.”

On this week’s StartupWomen Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Nadia discusses the importance of trusting your gut, visual and digital storytelling, and the creative process needed in both art and entrepreneurship.