Finding Your Imperfect Balance with Michelle Lalonde – March 25, 2021

The hustle mentality is deeply ingrained in the startup community, but at times it can take its toll on a founder’s confidence and mental health. Michelle Lalonde, president and chief growth officer of Tiber River Inc., thinks it’s all about finding your “imperfect balance”. 

With both a degree and diploma in business administration, Michelle has over 10 years of experience in corporate sales and marketing. Michelle partnered with Adriana De Luca in 2005 to rebrand and relaunch Tiber River. Tiber River offers customers natural, eco-friendly bath, body & home products free of phosphates, parabens, petroleums & palm oil. The company has a vision of there being a Tiber product in every home in the world. They also have goals of becoming a B Corporation and being recognized as one of Canada’s Top Employers – and then every country’s Top Employer. 

Michelle has spent the past 16 years growing the business, focusing on increasing revenue, marketing initiatives, strategic direction and developing new sales channels.

“We need to realize we can do it all, but not all at the same time – and we need to be okay with that.”

On this week’s StartupWomen Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Michelle discusses navigating Tiber River’s relaunch, the importance of personal values in business, and finding your imperfect balance!