Episode Overview
Michael Haynes is a Business to Business Customer Strategy Specialist. He has over 20 years of experience working with companies in Australia, Brazil, and Canada helping them to develop and implement customer-driven strategies and programs. Michael has worked with start-ups and Small to Medium Enterprises (SMEs) across a range of industries including Professional Services, IT and Transportation. Recognizing that there was a lack of resources to help start-ups and SMEs thrive in the Business to Business (B2B) space, Michael published his first book, Listen, Innovate Grow: A Guidebook for Start-Ups and SMEs to Acquire and Grow (B2B) Customers. In this week’s podcast, we talk to Michael about how small businesses can implement B2B strategies into their companies and his book, Listen, Innovate, Grow.
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