Episode 348

Getting Close to Your Customers with Suzie Yorke

Episode Overview

A mom of 4 kids, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a  low-fat diet only for her health to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big  Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and started to feel better within a few  weeks. While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food,  Suzie developed Love Good Fats, a company that produces low-sugar foods loaded with good fats. 

Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100million in Gross Revenues in a little over 3 years with sales in the largest Retailers across Canada and the US. As a 25-year veteran of the  CPG industry, Suzie has worked at brand building companies such as Proctor & Gamble, PepsiCo, Weight Watchers; and at two other hyper growth brands prior to creating her own rocket ship success story brand, at age 50. She is more so a unique, later blooming entrepreneur, who utilized her accomplished marketing background, personal journey, and deep devotion and passion for health, to  drive towards her Mission to spread the word that  fat is back, and sugar is out! 
“I would go to every single store within a taxi ride to where I was. I lived in the stores.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, Suzie Yorke talks about being a nervous starter and taking the first step into entrepreneurship as well as how she got closer to her Love Good Fats customers.  


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