Vivian Liu

Founder, Mae: Making Auto Easy

About Vivian Liu

Vivian Liu is the founder of Mae: Making Auto Easy, the first-ever unbiased car shopping experience built for women, by women.

Vivian started her career at General Motors as a young business woman at age 21. And in four short years she went on to directly manage over 70 dealerships across Canada. Being one of the very few ethnic, young females in the team (quite possibly in the industry), overseeing a network of high performing dealerships and being responsible for a $1M+ marketing budget for a brand like GM gave her a unique perspective on the industry. Now, she’s taking her industry experience to solve a major pain point in the auto world: how to make car buying not suck for women. Vivian is dedicating her focus to empowering women and levelling the playing field – making the automotive buying process a positive experience for women. Vivian was recently selected to be recognized as a 2023 honoree for Women in Automotive’s “Profiles of Leadership”, which highlights the accomplishments of Canada’s leading women in the field.


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About the business


90% of women wouldn’t go to a dealership without a man, despite the fact that 85% of car purchases are influenced by them. And even though women purchase the majority of all cars, most women don’t know where to start when it comes to buying one. Enter Mae, offers an unbiased, guided car shopping experience created for women, by women. Mae builds recommendations and comparisons based on how women want to complete their purchase, allowing them to make smart and confident decisions in a matter of days or weeks, rather than weeks to months.

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