Canada-Israel Joint Pitch Competition

We are delighted to partner with the Embassy of Israel to further promote, celebrate and educate the startup community on the importance of women entrepreneurship globally.

Watch the finale

About the competition

Canada-Israel Joint Pitch Competition

Women-led startups from Canada and Israel were invited to apply to win one of four cash prizes worth $2,000 CAD each, as well as gain valuable mentorship guidance throughout the process. Join us for the finale on November 25th at 11:30 AM EST

Watch the finale

Eligibility criteria

Applicants must be part of a women-led startup in order to apply (open to any and all sectors and industries). Our judging criteria will focus on answering one important question, “What is the overall contribution of your business to the Sustainable Development Goals (SDGs)?” To help answer this question, our panel of judges will assess your business under the following criteria.

All ways of innovation are welcome: new methods, processes, governance models, social impact initiatives, and technologies.


Be innovative in nature and provide value-added solutions which can include introducing a new product or service, or a developing an existing product or service to meet current market needs.


Be as sustainability-driven as possible within all facets of your business, from product design to business operations to strategy.


Be scalable: to have potential for international growth and potential to be applied in corporations and destinations (countries, regions).

Business Plan

Have a tested pilot and business plan that includes key results, learnings, forecasts, and projections.


Have a dedicated team that will provide industry experience, key relationships, and shares your passion toward your business's mission.


How to participate?

  • Fill out the application form before November 12 at 11:59pm ET.

  • Once you have completed the application, our selection committee will adjudicate all the applications.

  • You will receive communication by email on November 17 if your application has been approved to move you on to the final stage!

  • Chosen finalists will be provided with a detailed briefing going through the next steps and timelines.

  • The final round will include live 90 seconds pitches on Zoom where you will have the opportunity to receive direct feedback from judges on your pitch. This will take place on November 25, 2021. This pitch will be verbal i.e. without a pitch deck. However, you can show your product (if you have one) if you wish to.

United Nations

Sustainable Development Goals

This competition features 17 categories following the number of Sustainable Development Goals. In this regard, entrepreneurs may define which goal fits more to their solution. Click the button below to learn more about the SDGs and to see all categories.

Learn about the SDGs