The THRIVE Podcast for Women Entrepreneurs is all about supporting YOU to start and build a thriving business. On THRIVE, we connect you with leading experts, entrepreneurs, and organizations that provide capital, mentorship, training, tools and other support to help you to make your vision reality, faster.

The THRIVE podcast is a production of Startup Canada, Canada’s entrepreneurship organization, supporting Canada’s entrepreneurs to succeed. This podcast is presented in partnership with the Business Development Bank of Canada and Scotiabank.

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Latest Episode

Creating Impact With Entrepreneurship with Sally Ng – April 30th 2020

What’s the difference between something that’s good and something that’s perfect? The thing that’s good is the one that gets finished, as Sally Ng will tell you.

Sally has been around the startup community for quite a few years, in the past, she has launched several entrepreneurship centers in Atlantic Canada and run multiple accelerator programs for tech, women and Indigenous entrepreneurs. She’s a global facilitator with Techstars Startup Weekend and has traveled the world facilitating events. She serves on the board of Community Foundations of Canada and is also passionate about the social enterprise space. 

“Don’t overthink it. Have the next steps, but it doesn’t have to be perfect – there’s no perfect textbook or roadmap to be an entrepreneur.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Sally talks about finding your way to success and maximizing impact at every level.

Recently Aired Episodes


Connecting Women With Supply Chains with Stephanie Fontaine – April 23rd 2020

It’s easy to feel alone as an entrepreneur, but Stephanie Fontaine wants you to know you aren’t.

Stephanie Fontaine is the Country Director for WEConnect International in Canada. A well-known leader in the supplier diversity community, Stephanie has spent the last 7 years working closely with entrepreneurs, corporations, not for profit organizations and government to increase procurement opportunities for diverse suppliers. As a business owner herself, Stephanie knows the importance a small gesture of support can make and she has long been committed to empowering entrepreneurs through sharing of knowledge and connections.

“Realize that you are not alone on your entrepreneurship journey. There are so many resources out there, but you have to ask and align with resources that work for your business strategy.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Stephanie talks about connecting with the resources that are right for you, and cutting yourself into supply chains.

Making Your Mark With Marketing with Manuela Barcenas – April 16th 2020

Every manager needs a co-pilot, why not marketers too? If you’re asking that question, Manuela Barcenas, Marketing Fellow at Fellow.app wants to talk!

Manuela is a digital marketer at Fellow.app, a company building a platform that empowers managers and their teams to work better together. She joined the company in 2018 to lead Fellow’s marketing and grew the company’s reach to thousands of leaders in more than 50 countries through content marketing initiatives such as newsletters, articles, templates, videos, guest posts, and speaking at events.

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Manuela shares some of the most important marketing lessons she’s learned in the process and how to build a thriving team.

Mental Clarity In Entrepreneurship with Terri Story – April 9th 2020

When the user experience is being optimized for everything in life, the mental health sector is a natural next step. Enter Terri Storey.

Terri Storey is a leader and visionary in the field of mental health with more than 20 years of experience. As CEO and Co-Founder of Snapclarity, Terri is revolutionizing the way mental health support is provided to those in need. Snapclarity is an online platform that uses intelligent matching technology to connect people with experienced mental health service providers and treatments that work.

Terri’s experience working on the front lines of mental health for more than two decades inspired the creation of Snapclarity. Previous to launching the innovative online platform, Terri founded Terrace Wellness Group, which includes Terrace Wellness Centre and Terrace Youth Residential Services (TYRS). TYRS is one of the largest treatment organizations in Ontario. Here, Terri has accepted some of the toughest cases of youth in crisis, many from Indigenous communities in the North.

“Instead of just creating Uber for mental health, we want to encourage early screening to optimize people’s experience in mental health.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Terri talks about the importance of taking time for oneself as an entrepreneur, and living up to the standards you try to set for yourself and your staff.

HR for Startups with Jamie Hoobanoff – April 2nd 2020

Wondering how to recruit the right talent to rocket your business forwards? Then Jamie Hoobanoff wants to talk.

Jamie Hoobanoff is the Founder of The Leadership Agency, North America’s fastest-growing recruitment agency for the technology and start-up community. The Leadership Agency helps build the most impressive companies of our generation, all while disrupting the status quo and helping companies make their best hires. 

As HRD Canada’s Best Service Provider of 2019, The Leadership Agency focuses exclusively on sales, leadership, and IT recruitment for the fastest-growing startups in the world, including TouchBistro, Uberflip, SkipTheDishes, StackAdapt, Vena, Justworks, Knotel, Bizzabo, and O2E Brands – just to name a few. With over 15 years of experience working with North America’s most fascinating companies, Jamie has interviewed over 10,000 candidates and has placed an estimated 3,000 top tier leaders in the North American market. She is a trailblazer within the HR and recruitment space and continues to contribute her expertise to notable publications such as Forbes.com, CBC, The Globe and Mail, Inc. Magazine, and HR.com.

“Whether you’re hiring your first leader, a coordinator, or a whole sales team, the stage of your growth doesn’t matter. I want you to know you’re not alone.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Jamie talks about how to find the right talent for your business.

Never Giving Up with Shannon Ferguson – March 26th 2020

What’s the one thing you can control when you’re faced with incredible adversity? Your choice to stop or push through – and Shannon Ferguson, knows which one she’d pick every single day.

Shannon and her co-founder know the struggles sports teams and organizations face selling sponsorships when sponsors want to see how their dollars perform and engage with their brand, as well as who their sponsorship attracts into their business– and that’s exactly how FanSaves was born! Since then, FanSaves has been been a Top 100 Finalist at the Startup of the Year Competition in 2018 and 2019, Won the 2019 RC100 Startup Competition and received 1st Place at Get in the Ring Ottawa 2019, 1st Place at the CIC Pitchfest 2018, and 2nd Place at SaaS North 2018. 

“I don’t want women to ever give up – in life, or in business. Keep going, cross that bridge, keep swimming, because it will pay off.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Shannon talks about never giving up and making the most of life’s hard lessons.

Impact First Entrepreneurship with Jen Couldrey – March 19th 2020

As an entrepreneur, you might be focused on growth and profits. But leaning into your nurturing to focus on impact can be even more valuable—just ask Alison Kirkland, CEO of the Women’s Enterprise Organizations of Canada. 

Alison was named the inaugural CEO of WEOC in September 2019 but has been working with women entrepreneurs for close to 20 years. A seasoned communications professional, she joined the team of the Women’s Enterprise Centre of Manitoba in 2002 where she spearheaded the re-development of the Centre’s brand, the creation of a comprehensive training program and participated in the development of innovative programming and funding initiatives.

An APEC-IBIZ Certified Small Business Counsellor, Alison has worked directly with women entrepreneurs at various business stages and in urban and rural communities throughout Manitoba. Over the past seven years, she has traveled to Ukraine and Vietnam to share knowledge and best practices gained as a result Canada’s support for women entrepreneurs.

“There are many, many resources across the country for women entrepreneurs, and I want women to tap into those resources.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Alison talks about the many resources available to Canadian women entrepreneurs, and how to access them.

Every Woman’s Business Toolkit with Alison Kirkland – March 12th 2020

As an entrepreneur, you might be focused on growth and profits. But leaning into your nurturing to focus on impact can be even more valuable—just ask Alison Kirkland, CEO of the Women’s Enterprise Organizations of Canada. 

Alison was named the inaugural CEO of WEOC in September 2019 but has been working with women entrepreneurs for close to 20 years. A seasoned communications professional, she joined the team of the Women’s Enterprise Centre of Manitoba in 2002 where she spearheaded the re-development of the Centre’s brand, the creation of a comprehensive training program and participated in the development of innovative programming and funding initiatives.

An APEC-IBIZ Certified Small Business Counsellor, Alison has worked directly with women entrepreneurs at various business stages and in urban and rural communities throughout Manitoba. Over the past seven years, she has traveled to Ukraine and Vietnam to share knowledge and best practices gained as a result Canada’s support for women entrepreneurs.

“There are many, many resources across the country for women entrepreneurs, and I want women to tap into those resources.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Alison talks about the many resources available to Canadian women entrepreneurs, and how to access them.

Global Action for Equality with Stephanie Dei – March 5th 2020

Sometimes you may find yourself wondering what kind of change you can affect with your business each day, and if you ask Stephanie Dei she’ll have quite the list for you!

With an emphasis on responsible business conduct in G7coutries, Stephanie connects the public sector, private sector and civil society for conversations around gender equality and women’s economic empowerment.

Stephanie also serves as Non-Executive Director at global frontier markets risk firm DaMina Advisors where she helped steer the firm’s global expansion to Asia and Europe and currently serves on the Board of Organization of Women in International Trade as the Vice President of Finance. Stephanie launched her international career as an investigative analyst at the Canadian Ministry of Foreign and International Affairs and remains committed to advancing women’s economic empowerment.

“Women entrepreneurs have a unique role, responsibility, and opportunity in today’s economy in that they can build in empowerment in the DNA of their busienss.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Stephanie talks about pursuing global equality, and what entrepreneurs can do to build empowerment into their businesses.

Capitalizing on Supplier Diversity with Silvia Pencak – February 27th 2020

Oftentimes it can seem like big business has its head in the clouds when it comes to supply chain diversity, but one conversation with Silvia Pencak, President of WBE Canada, can help you meet them where they are!

Silvia is a highly experienced business leader with significant global experience. Silvia was born and raised in Slovakia, Europe where she founded and led a nonprofit organization which 17 years later still supports communities in the region. She immigrated to Canada in 2006 and built a global consulting and training business. Her diverse international background spearheading successful initiatives gives her a wealth of experience to lead supplier diversity to its next level to support Canadian women-owned businesses.  

“Woman entrepreneurs should know that large corporations and governments are actually seeking to diversify their supply chains. It means there is actually a shortcut B2B women-owned businesses can use to get into corporate and government supply chains.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Silvia talks about increasing supplier diversity across Canada, and how women entrepreneurs can capitalize on the drive for diversity.



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