The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
How to Position Your Brand as a Leader with Mark Evans – September 4, 2018
Mark Evans is the Principal with ME Consulting, an agency providing strategies and tactics that fuel fast-growing companies. With over 10 years as a technology reporter with a lasting legacy as a serial entrepreneur, Mark holds the secret sauce to startup success. “The more you tell them the more they want to know, if you can do that, that is great marketing because the essence to good storytelling is creating ones that captivate your audience.” Mark is accelerating the speed at which entrepreneurs grow their companies by harnessing the messaging and branding behind the who, what, where, why and when of a startups conception, and products. In 2015, Mark wrote Storytelling for Startups, a tactical guidebook for entrepreneurs to create their own stories that give them a competitive edge. His experiences have led him to be an advisor with the Next 36 as well as Venture for Canada. In this week’s #StartupPodcast, host Rivers Corbett talks to Mark about his approach to marketing in 2018 and how he’s structuring the stories of Canadian startups.
Recently Aired Episodes
Public Relations Must Knows in Business with Trisha Beausaert – August 28, 2018
The way your story is told is how your company is remembered, or forgotten. Even in the world’s largest marketplace of online voice over talent, Trisha Beausaert knows how to be the voice that the world listens to, and remembers. “Its very much an understanding that you feed the other, the PR person needs to make sure their company is being covered, put it out to the masses and target the right people.” Trisha is the PR manager at Voices.com and is an award-winning communications and public relations professional. She has worked with some of the biggest media outlets in North America, including The Wall Street Journal, Forbes, CBC, and Financial Post.In this week’s #StartupPodcast, host Rivers Corbett talks to Trisha about the ins and outs of Public Relations for startups.
Breaking Barriers and Stereotypes in STEM with Vanessa Vakharia – August 21, 2018
What does it look like to turn your struggles and frustrations into achievements? For the Math Guru Vanessa Vakharia, the lessons learned from failing ultimately became what drove her to succeed. “It started when I failed math, and for me personally, failing and going through the journey of being successful, math became a means to instill confidence and empowerment.” Vanessa is the Founder and Director of The Math Guru, specializing in teenage engagement in mathematics education, with a focus on encouraging young women to pursue STEM related fields. As well, Vanessa is reinventing media representations of females as they intersect with math, travelling globally to engage audiences with her workshop, “Imagining a World Where Kim Kardashian Loves Math,” encouraging teenagers, teachers, and everyone else to re-interpret and re-invent traditional stereotypes of what it means to be a “math person.” In this week’s #StartupPodcast, host Rivers Corbett talks to Vanessa about being a math hater and how she used this frustration to create an inspiring learning space that empowers young teenagers through math.
Reigniting Northern Languages Using Tech with Ryan Oliver – August 14, 2018
When you prioritize language, you prioritize learning and opportunities. Ryan Oliver is empowering Nunavummiut children and communities in innovative ways. Through releasing an Inuktitut-language version of the best-selling iPad game, Osmos, Ryan has granted the opportunity of learning and self-discovery through technology, and play. The rewards of this project have lived on and Pinnguaq is a complete avenue for success and empowerment. “When people begin to see experiences in their own language then they begin to see a role for themselves.” Ryan is Director of the first Canadian Arctic Startup called Pinnguaq. A game designer himself, Ryan has been exploring ways to bring technologies to the Northern region, and integrate isolated communities into vital computer science skills. Now, Nunavut communities are closing the gap with the outside world and embracing the technology as a means to connect with the world.In this week’s #StartupPodcast, host Rivers Corbett will talk to Ryan about what digital inclusion means for Canadians, and more specifically for the Arctic communities.
The Power of Storytelling in Indigenous Communities with Paul Chaput – August 7, 2018
How do you instill values, culture, and knowledge into a community? Usually, it’s through telling and sharing stories … unless they are taken away. Paul Chaput decided to forge research and film to advocate for the advancement of Indigenous communities through his film Planting Seeds, Feeding Communities. “The title is a metaphor because a lot of Indigenous People have lost their stories, they’ve been taken from us.” Paul is a Métis artist and entrepreneur, completing his doctorate from Queens University in Human Geography, Paul directed and produced his film and has brought an incredibly bright light to the Indigenous educators who for decades, drove the creation and implementation of Native Studies curriculum in Ontario schools. In this week’s #StartupPodcast, host Rivers Corbett talks to Paul about his experiences as an entrepreneur and how his film has impacted Indigenous people and their communities.
Investing in Women in Tech with Michelle Scarborough – July 31, 2018
What does it take to become a trailblazer in Canada’s venture capitalist industry? Michelle Scarborough, Managing Director of Strategic Investments and Women in Tech at BDC Capital is responsible for the allocation, orientation and execution of 200 million dollars of investment capital – the Women in Tech Fund is currently the world’s largest venture capital fund dedicated solely to investing in women led technology companies across sectors. “There’s a real tone at the top to continue helping entrepreneurs and supporting the entrepreneur along the pathway.” Michelle is widely recognized in her field, having started and led multiple ventures to become industry leaders. She leads the orientation and execution of strategic initiatives to fill current and future financing gaps in the Canadian ecosystem. Michelle is a director of the Canadian Venture Capital, Private Equity Association and is past chair of the National Angel Capital Organization. She is also the founder of the Women’s Angel Network in Canada. In this week’s #StartupPodcast, host Rivers Corbett talks to Michelle about the state of venture capital amongst women entrepreneurs in Canada and how she’s working to fund women-led companies.
Leveraging Technology to Grow with Quebec with Peter Sastny & Carol Cotton – July 24 2018
Quebec is filled with economic innovation, ICT specialists and the spirit of entrepreneurship. Peter Stastny is a business development specialist with over three decades running, building and coaching small businesses, working to spark and sustain economic development in the community. Carol Cotton is the General Director of the ICT Technocentre in Gaspesie, Quebec. For the past 10 years, he’s held many unique roles in industries ranging from Pulp and Paper to Signs and Visual Communication. In this week’s #StartupPodcast, host Rivers Corbett will talk to Peter about his approach to building community in the Quebec region, and to Carol about how ICT is connecting people for work more than ever before, get ready for a blended conversation.
Shifting Tides in Indigenous Entrepreneurship with Gabrielle Scrimshaw – July 17 2018
Gabrielle Scrimshaw considers herself to be an accidental activist. After traveling the world and connecting with Indigenous populations in Australia, New Zealand, and Peru, Gabrielle found the strength to startup.“People everywhere in the world are just like figuring it out. Nobody is giving you permission to do anything. You just have to go out and do it.” Gabrielle is the Co-Founder of the Aboriginal Professional Association of Canada, an organization that offers services and programming for First Nations, Métis and Inuit professionals. Born in Northern Saskatchewan, Gabrielle left Canada to travel the world and study, where she learned about international business and policy. She’s a globally recognized speaker and has given her voice to nearly 100 speaking engagements. Gabrielle is honoured in the highest regard by her community as the recipient of Indspire’s 2013 First Nations Youth award. Today, Gabrielle is a full time student and dual degree candidate at the Stanford Graduate School of Business and Harvard Kennedy School. In this week’s #StartupPodcast, host Rivers Corbett talks to Gabrielle about how she’s creating a platform to support the next generation of Indigenous entrepreneurs.
Thinking Differently: Neurodiversity & Entrepreneurship with Shawn Smith – July 10 2018
Atlantic Canada’s Shawn Smith was diagnosed with ADHD Inattentive Type at age 30. Prior to his diagnosis, Shawn struggled at every level of the public education system. Now, he’s working to transform the system. “We’re not machines, were people. We don’t need fixing, we need nurturing.” Prescribed medication gave Shawn’s brain the jump-start it needed to wake from a 30-year slumber, taking his thought process from dial-up to fiber-op. In 2010 Shawn was accepted to the Master of Education in Counselling Psychology program at the University of New Brunswick on Academic Probation and graduated in 2011 at the top of his class. With his amazing story of his, Shawn won Startup Canada’s National Resilient Entrepreneur of the Year award in 2017.In this week’s #StartupPodcast, host Rivers Corbett talks to Shawn about challenging the notion of normality while championing neurodiversity.
Amplified Disruption: Revolutionizing Music with Chris Prendergast – July 3 2018
Chris Prendergast, a Canadian science teacher dubbed “Guitar Chris” throughout his college career, was inspired by his own pain-point as a musician. And the idea became a hit. The campaign has raised more than eighty thousand dollars in Kickstarter and is working towards to reach just as much in Indiegogo currently. “You must have a large audience waiting to buy, you cannot expect an organic audience to purchase.” Jamstack is the world’s first attachable guitar amplifier that is not only lightweight but sounds incredible with an unlimited number of effects you can connect directly to your smartphone. You can also see his pitch in CBC Dragon’s Den, where he awed the dragons, and successfully broke a two hundred thousand dollars investment deal. Now, the company preparing for its first shipment, and the excitements cannot get more amplified. In this week’s #StartupPodcast, host Rivers will talk to Chris about the success he has had through crowdfunding, his pitch in CBC Dragon’s Den and how he is preparing for Jamstack’s first shipment.