Startup 50+ Joins Startup Communities

We’re pleased to announce a new addition to Startup Communities: Startup 50+! Driven by WISE – Seniors in Business, Startup 50+ assists and guide potential entrepreneurs over the age of 50 on pursuing entrepreneurship. Additionally, Startup 50+ advocates for Canadian entrepreneurs over the age of 50 to receive the same support and financing options that are available to other groups of entrepreneurs. Alongside these objectives, this new Startup Community strives to develop an intergenerational matching program that brings together different age groups to create a business.


A word from our new Community Leader

“COVID has impacted everyone in some way shape or form. For people over the age of 50 the impact has been devastating,” says Wendy Mayhew, President at WISE – Seniors in Business and Community Leader at Startup 50+. “In January 2021, more than 600,000 people over the age of 50 were unemployed. These were people that were actively looking for work as they weren’t ready to retire or couldn’t afford to.” Although there are many that can’t wait to retire so they could start a business, most have never thought of being a business owner and are looking at it as their only option. What these two groups have in common is that they don’t know what is involved when you start a business.


About WISE – Seniors in Business

WISE – Seniors in Business serves the fastest-growing segment of entrepreneurship in the world—senior (experience and knowledge) entrepreneurs (people over the age of 50) who are looking for an encore career, whether it is because they want to, or have to. Extensive research shows people over the age of 50 have a different set of challenges than young entrepreneurs who are starting a business for the first time. As there hasn’t been any support, they struggle and are frustrated when starting their first business. They have, up until now, mostly been left on their own. Learn more about the rise of intergenerational entrepreneurship and senior entrepreneurship at


Startup Communities is Startup Canada’s flagship program that supports and connects grassroots networks for entrepreneurship at the local and industry level. Startup Communities brings local entrepreneurship organizations for collaboration, connects local entrepreneurs with a national network, and provides entrepreneurs with opportunities. Find a local Startup Community in your area or start a community yourself.