Start Tel Aviv 2016


2016 Winner

screen-shot-2016-09-16-at-5-44-58-pmCongratulations to Andrea Palmer, Founder & CEO of Awake Labs – a wearable device that predicts and prevents meltdowns suffered by people with autism, provides better insights into care, and provides feedback directly to the wearer to help with self-regulation.  

Many individuals with autism have difficulty relating to their own emotions or communicating verbally, which often leads increase frustration and anxiety, and sometimes the only way they can express themselves is through a behaviour meltdown. These meltdowns are emotionally draining and sometimes physically dangerous for themselves and the caregiver.

Reveal tracks 3 leading physiological indicators of anxiety ­ heart rate, perspiration, and skin temperature, in real­time to provide insight into anxiety levels for autistic individuals. Parents and caregivers can interact with the application to give contextual data and train the algorithm to become smarter and create a personalized profile for each person wearing it.

About Andrea

Andrea is an award-winning entrepreneur, autism health advocate, and exponential tech geek. Motivated by social impact, quantified health care, and democratizing technology, Andrea is dedicated to building and mentoring companies and to creating strong entrepreneurial communities. She is a graduate of Mechanical Engineering, Mechatronics Option with a Minor in Commerce from the University of British Columbia where she was the President of the Engineering Undergraduate Society and a team leader for the Global Engineering Team at Engineers Without Borders UBC. She was also the Technical Captain of the UBC Thunderbots, a team designing, building, and competing autonomous soccer­ playing robots. Andrea is a frequent volunteer in the community, including the 2015 Interface Digital Health conference, World Model UN, Eagle Ridge Hospice Gala, and the Vancouver 2010 Olympics.

Read the announcement here and see photos from the announcement here featuring Andrea, His Excellency Rafael Barak, Ambassador of Israel to Canada, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, and the Honourable Bardish Chagger, Minister of Small Business and Tourism.


What is Start Tel Aviv? (2016 Competition Closed)



Startup Canada is on the lookout for Canada’s top woman-led startup!

Start Tel Aviv brings together startups from 30 different countries around the world to compete for the opportunity to take part in an intense, five-day startup experience in Tel Aviv’s startup ecosystem. 30 competitions take place in 30 countries in order to find the best startup in each country. The list of winners will contain the best startups in the world. Applications for the 2016 Start Tel Aviv in Canada competition are closed.

This year the competition celebrates women entrepreneurship around the world, and the winners arriving in Tel Aviv will be women founders from around the world.

Start Tel Aviv in Canada is presented by Startup Canada and the Embassy of Israel in Canada, and sponsored by UPS Canada, as part of the global Start Tel Aviv competition led by The Israeli Ministry of Foreign Affairs and Tel Aviv Global.

Start Tel Aviv an official competition of Startup Canada’s Global Podium initiative – providing Canadian startups access to global opportunities.

Competition Details

The Prize

The prize is an intense, all-expense-paid, five-day startup experience in the heart of Tel Aviv September 25-29, 2016, during the exciting and innovative DLD Festival. The Canadian winner, along with winners from each of the 30 participating countries, will have the opportunity to meet the coolest and smartest companies, techies, investors, designers, artists, scientists, and cultural drivers from Israel and abroad.

In Tel Aviv, the winners will be joined by local Israeli entrepreneurs to participate in lectures, workshops and meetings with leading Israeli investors and professionals.

How to Apply?

Applications for the 2016 Start Tel Aviv in Canada competition are closed.

If you have any questions about the application, please email the Startup Canada Global Podium Initiative Coordinator, Renee Tavares at


Who is eligible?

This year the competition celebrates women entrepreneurship around the world, and the winners arriving in Tel Aviv will be women founders from around the world.

  1. Applicant must be woman founder of a startup.
  2. Applicant must be 40 years old or younger.
  3. Applicant’s startup must be based out of Canada.
  4. Applicant’s startup must be technology-based or use technology in an innovative and creative way.

Note: Only one founder of a startup company may apply to the Start Tel Aviv competition. Applicants will be subject to the conditions below. The prize will be given to the founder that entered the competition.

  • Application Period

    June 1 - July 6, 2016
  • Adjudication Period

    July 2016
  • Announce Winners

    August 2016
  • Travel to Tel Aviv

    September 25-29, 2016



Natalie Dakers

CEO, Accel-Rx

Paul Gaspar

Director of Small Business, UPS Canada

Tomoko Nishino

Director of Programs, Canada-Israel Industrial R&D Foundation (CIIRDF)

Tracey Scarlett

Board Member of Women Enterprise Organizations of Canada (WEOC) and CEO, Alberta Women Entrepreneurs


Robert Antoniades

Co-Founder, Information Venture Partners and Co-Founder & Chairperson, The Upside Foundation of Canada

Ronen Tanne

Co-Founder, Serentic
2015 Winner: RightBlue Labs

Start Tel Aviv 2015

“Israel’s startup ecosystem is truly an inspiration. What they have managed to build while being a great distance apart from any other great technology hub speaks volumes about the people, the culture, and the priorities of the government. I look forward to learning more about Israeli tech”s principals, and bringing these learnings back to Canada.”

– Ronen Benin, Founder of RightBlue Labs

rightblue labs

Ronen Benin founded RightBlue Labs Inc., a software company that develops apps to forecast illness, injury, and burnout risk in athletes, in 2013. The company now employs eight people and works with many of Canada’s national sports federations. RightBlue Labs is currently exploring similar application uses for the military and in the health sector.

In July 2015, Ronen Benin was announced as the 2015 winner of the Start Tel Aviv competition in Canada. Ronen and the RightBlue Labs team were celebrated in a special announcement in Toronto, Ontario on July 9, 2015.  Shimon Peres, Nobel Peace Prize laureate, and the ninth President and former Prime Minister of Israel, joined the Honourable Ed Fast, former Minister of International Trade, his excellency Rafael Barak, Ambassador of Israel to Canada, and Victoria Lennox, co-founder and CEO of Startup Canada for the celebration and to congratulate RightBlue Labs.

As the Canadian winner of the 2015 Start Tel Aviv competition, Ronen joined 23 other countries in Tel Aviv for an intense 5-day startup experience where they connected with investors, industry leaders, and enjoyed the DLD Festival.


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