Press Kit

Startup Canada is Canada’s leading entrepreneurship organization. For news, views and interviews with our executives, advisors and entrepreneurship community leaders for insights, commentary and contributions nationally or at a local level, please email [email protected] We have leaders available for print, radio and television interviews in more than 150 cities and communities across Canada.

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Startup Canada is a national social enterprise supporting and giving a voice to entrepreneurs through online programs, national awards, flagship events, partnerships with private sector and government to foster a community for startup and small business success across the country.

Startup Canada Communities is a network of local startup hubs in cities and towns across Canada, and a powerful suite of practical support for entrepreneurs who are making their communities great places to start and grow companies.

A startup community hub is the water-cooler for local entrepreneurs.

It’s a place, physical or virtual, where entrepreneurs can find each other, learn about support and opportunities available to them, keep up-to-date on their field and what’s happening locally, and feel supported and understood by the people around them.

We’re moving beyond geography to build a community of communities.

The Startup Communities program is the hub for a growing network of entrepreneurs and economic development leaders who are building community.  Community builders in our program get advice from each other, share tools and ideas, and support each other through online discussions, regular group conference calls, and whenever we can, in-person meetings. We also give everyone a head start on their journey with case studies, guidance documents, and expert community-building advice.

Startup Canada provides wheels so communities don’t have to reinvent them.

We provide official Startup Canada Communities with a website, branding kits, templates, interesting content they can share locally, promotional support, and other common tools so community builders don’t need to develop them from scratch. Our program accelerates the development of strong startup hubs by giving dedicated community builders a powerful vehicle for creating change that improves the success of local entrepreneurs.

We’re working with more than 20 communities across Canada, including:

Prince George
Sault Ste. Marie
St. John’s

[email protected]


Right-click and select “Save Link As” to save to your hard drive.

File Name: Communities & Networks (Entrepreneur interviews)
Resolution: 1920×1080
Audio: 118 kbps, 44 kHz, stereo, AAC
Video: 41696 kbps, H.264, 23.976 FPS, VBR 1-pass
Format: MOV
Length: 6 min
File Size: 1.88GB
Description: Startup Canada entrepreneur interview footage where the importance of startup communities and networks is discussed and how Startup Canada can implement these important changes.  Includes separate video clip containing a lower third title overlay for reference purposes.  Use this overlay in your timeline to sync the names of interviewees to the video footage.


File Name: Startup Canada Events B-roll Footage
Resolution: 1920×1080
Audio: 102 kbps, 44 kHz, stereo, AAC
Video: 41696 kbps, H.264, 23.976 FPS, VBR 1-pass
Format: MOV
Length: 4 min
File Size: 1.18GB
Description: B-roll footage of over forty Startup Canada events shot on location in various communities across Canada.


For 5000 + photo materials please visit the Startup Canada Flickr Photostream.   All photos are the property of Startup Canada and are attributed to Cyprian Szalankiewicz/Startup Canada. All photos are licensed under Attribution-NonCommercial-ShareAlike 3.0. License details are available here

Startup Canada Logo

These branding guidelines will help you determine the best way to use our logo. Right-click and select ‘save image as’ to download any individual version.


Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.

Startup Canada Colors
Startup Canada RedPMS 186 C
CMYK 0,100,81,4
HEX #E21836

Spacing considerations

Keep at least a circle with leaf worth of space between the Logotype and other elements.

Spacing Considerations

In writing

Write Startup Canada in plain text rather than embedding the logo into text.

Startup Canada
The “u” in Startup is always lowercase.
The “S” and “C” in Startup Canada is always capitalized
Start up Canada wrong
Start-up Canada wrong
Start-Up Canada wrong
StartUp Canada wrong

Use of our brand materials


In general

Please don’t use our name, logos, or other graphics and illustrations (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Startup Canada name or logo. And please don’t edit or change the Startup Canada logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, printed materials, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos on book covers, for example. Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Startup Canada, Inc.”

Products, websites, names and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “startup canada” or “entrepreneurship empowers everyone” or any confusingly similar words.


While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

Feel free to email [email protected] It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us 24 hours to get back to you. (Please note that no response doesn’t mean approval)


By using Startup Canada brand materials, you agree to the Startup Canada Terms of Service, these Startup Canada branding guidelines, and all Startup Canada rules and policies, as may be updated from time to time. You also acknowledge that Startup Canada is the sole owner of Startup Canada trademarks, promise not to interfere with Startup Canada’s rights in them, and acknowledge that goodwill derived from their use accrues only to Startup Canada. Startup Canada may review use of the branding materials at any time and reserves the right to terminate or modify any use.

When using our brand materials, please include the statement: “Startup Canada and the Startup Canada logo are trademarks of Startup Canada, Inc.”