Entrepreneurs are filled with innovative ideas and unrelinquishing drive that enables them to create products that become forces upon the market. Just like creating the blueprints for your product’s function and design, creating a go-to-market strategy takes time, brains, and money to develop from start to finish. How do you conquer the market with a fool-proof, seal-test strategy that defines your customer, risk, marketing, execution, and review?
As part of the 2015 Startup Canada Webinar Learning Series, Startup Canada is pleased to feature Innovation Advisor Peter Howell, who will share his professional insights on Go-To-Market Strategies for startups and small businesses on Monday, September 14 from 12pm – 1pm ET . Peter is a Concierge Service Innovation Advisor who has over 20 years of SME-related experience, including 15 years working on commercialization of new technology. In addition to his work as an Innovation Advisor, Peter worked as a Business Analyst at the technology incubator Genesis Centre, where he not only mentored tech startups but also helped them to secure funding for commercialization.
Participants will:
- Learn the importance of storytelling, how to start and why it is powerful
- Gain insights into marketing for startups and why do it
- Dive into setting goals, finding your audience and setting priorities
- Discuss how to develop content
Don’t miss this interactive learning session! Registration is free for Startup Canada Community Leaders and $25 for the general public.