Sappho New Paradigm wins Vancouver Canadian Export Challenge Pitch Competition and moves onto National Final Showdown

Vancouver, BCMay 14, 2019 | Yesterday, Sappho New Paradigm was named the winner of the Vancouver Canadian Export Challenge Pitch Competition. JoAnn Fowler won $2,500 and a trip to Toronto where they will compete head-to-head against six regional finalists for the grand prize of $25,000 and up to $100,000 in in-kind scaling support.

Vancouver-based company Sappho New Paradigm is a natural and organic cosmetic brand focused on developing a luxury line free of synthetic preservatives known or strongly suspected of being carcinogens. Founded by Emmy nominated makeup artist JoAnn Fowler, and developed with experts in the field of green chemistry, Sappho New Paradigm offers formulations created with the finest of certified organic ingredients and infused with phytonutrients.

“Winning the Vancouver Canadian Export Challenge Pitch Competition gives me validation that we are doing the right thing,” said JoAnn Fowler, Founder and CEO of Sappho New Paradigm. “I am unsure of how winning today’s competition will impact my business, but I know it will be positive.”

“Sappho New Paradigm is a signal to other companies across Canada that consumers are looking for clean, conscious and ethical values behind the products they love,” said Rachelle DeSorcy, CXC Lead at Startup Canada. “We’re thrilled to see JoAnn represent British Columbia’s global entrepreneurs at the Final Showdown in Toronto in October.”

Presented by Startup Canada in collaboration with UPS Canada®, Export Development Canada, and the Canadian Trade Commissioner Service, the Canadian Export Challenge in Vancouver showcased and supported more than 200 borderless businesses to go global.

Fowler is set to travel to Toronto to represent British Columbia global companies in October during Small Business Week, where they will have the opportunity to pitch to win the grand prize and title as Canada’s 2019 Global Entrepreneur, receiving a host of support and funds.

Follow the Canadian Export Challenge as it makes its other stops in Edmonton, Ottawa, Mississauga, Fredericton and Montreal during the Spring.

For more information, to schedule interviews, and to secure your media pass at the Pitch Competition Final Showdown, please contact:

Maddie Stiles
Media Relations, Startup Canada
613-295-4590
maddie.stiles@startupcan.ca

About Startup Canada

Startup Canada is the national rallying community and voice for Canada’s 2.3 million entrepreneurs. Since launching in 2012, Startup Canada has grown to represent more than 200,000 entrepreneurs and 50 grassroots communities from coast to coast to coast. Through digital programs and flagship events, Startup Canada is the network promoting, inspiring, educating, connecting and giving a voice to Canada’s entrepreneurs; supporting them to start, operate and scale businesses that build a better Canada for the world today and for future generations. For more information, visit www.startupcan.ca.

About UPS

UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com and its corporate blog can be found at longitudes.ups.com. To get UPS news direct, follow @UPS_Canada on Twitter.

About Export Development Canada

Export Development Canada (EDC) helps Canadian companies of all sizes go, grow, and succeed in their international business. As a financial Crown corporation, EDC provides financing, insurance, bonding, trade knowledge, and matchmaking connections to help Canadian companies sell and invest abroad. EDC can also provide financial solutions to foreign buyers to facilitate and grow purchases from Canadian companies. For more information about how EDC can help your company, call us at 1-888-434-8508 or visit edc.ca.

About the Canadian Trade Commissioner Service
The Canadian Trade Commissioner Service (TCS) is Canada’s largest network of international business professionals – specialists with field access to global business opportunities to help Canadian companies succeed in markets spanning the globe. With over 120 years’ experience, the TCS is the go-to service for international business expertise and helps Canadian companies navigate the complexities of international markets with on-the-ground assistance available in over 161 cities worldwide. With a network of over 1,300 Trade Commissioners around the world, of which a large majority are locally engaged experts in their respective markets, the TCS also includes the Regional Business Network, which provides on-the-ground client service across Canada through 5 Regional Office hubs and Client Service Satellite offices co-located with partners in every province of Canada. By delivering tailored advice, the TCS helps Canadian businesses gain market insight, find new opportunities, connect with key contacts, and resolve business problems, so that they may make better, timelier decisions, propelling them to global growth. For more information, visit tradecommissioner.gc.ca.

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Rachelle Desorcy
Rachelle Desorcy
rachelle.desorcy@startupcan.ca