2019 Canadian Export Challenge Cohort Insights

Entrepreneur Profile

  • The cohort is composed of CEOs, Co-Founders, Executive Directors and COOs of their companies
  • 58 Percent are women,  27 percent are newcomers, 9 percent are Youth (under 24), 8 percent have disabilities, 6 percent are LGBTQ, 5 percent are visible minorities, 4 percent are Indigenous, Inuit or Métis

Company Profile

Annual Sales:

  • 38 percent have no current sales
  • 50 percent have less than $1M
  • 9 percent have between $1M – $10M
  • 3 percent have more than $10M

Top 10 industries:

  • Consulting Services
  • Consumer Goods
  • Food and Beverage
  • Education
  • Services – Non-Industrial
  • Media and Entertainment
  • Medical Technology and Devices
  • Agriculture
  • Knowledge-Based Industry
  • Clothing and Textiles

Export Status:

  • 36 percent sell goods, services, or make investments outside of Canada
  • 35 percent plan to sell goods, services, or make investments outside of Canada
  • 15 percent have an interest in selling goods or services outside of Canada, but do not yet have a timeframe

Employees:

  • 13 percent have no employees (264 companies)
  • 76 percent have 1 to 9 employees  (1,501 companies)
  • 10 percent have 10 to 49 employees (178 companies)
  • 1 percent have 50 and more employees (30 companies)

Business Categories

  • 54 percent are B2B
  • 32 percent are B2C
  • 12 percent did not identify a category
  • 2 percent are B2G

Global Ambitions

Top Export Destinations:

  • US (60 percent)
  • China (6 percent)
  • UK (6 percent)
  • Germany (2 percent)
  • India (2 percent)
  • Australia (2 percent)
  • France (2 percent)

Top Challenges in going global (in order of priority):

  • Accessing growth financing
  • Creating an international strategy
  • Finding customers
  • Setting up international operations
  • Accessing R&D Capital
  • Creating contracts
  • Accessing in market funds
  • Protecting IP
  • Bulding commercialization structure
  • Maintaining cash flow

Topics of Interest

  • Funding
  • Export 101
  • Marketing
  • Fundraising
  • Exporting
  • Global Expansion
  • Scaling up
  • IP
  • Agricultural Mechanization
  • Creating value and managing risk through international partnerships and exports
  • Export
  • Creating partnerships in globalization through digital economy : cloud
  • Investment
  • Access to capital
  • Protecting IP
  • Getting operations in motion at the earliest.
  • Customs and regulations
  • Finding customers
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