TruShield Insurance partners with Startup Canada to present Startup Canada Day on the Hill

Wayne Connelly, President of TruShield Insurance speaking at Startup Canada Day on the Hill, Ottawa PHOTO: MichAnne Studio


OTTAWA, NOVEMBER 24, 2014TruShield Insurance™, which provides insurance solutions tailored to the unique needs and requirements of startups and small businesses, will join Startup Canada on Nov. 26 to facilitate collaboration between entrepreneurs and political decision makers.

TruShield Insurance is a presenting partner of Startup Canada Day on the Hill, the most influential entrepreneurship event in the country, moving the bar forward on innovative approaches and policies to advance entrepreneurship, innovation and growth in Canada.

The annual event was first held in 2013, and this year it is set to draw hundreds of attendees to the Chateau Laurier, including some of Canada’s top entrepreneurs, investors, industry leaders, media personalities and government decision makers.

TruShield Insurance is proud to launch a multi-year national partnership with Startup Canada,” said Wayne Connelly, President of TruShield Insurance. “Together, we are advancing Canadian entrepreneurship and small business success by promoting resources for startups, like TruShield Insurance specialized solutions to support small business success.”

TruShield Insurance is sponsoring key segments of the event like the entrepreneurial keynote addresses by Frank O’Dea, founder and CEO of Second Cup, and Anthony Lacavera, founder and Chairman of WIND Mobile, as well as the evening Startup Soiree Reception for Members of Parliament and Senators. Through its involvement, TruShield Insurance will also educate and empower entrepreneurs with accessible tools, resources and support to learn about small business insurance.

“Startup Canada is grateful for the support of TruShield Insurance and looks forward to growing our partnership to support entrepreneurs in communities across Canada,” said Startup Canada CEO Victoria Lennox. “Partners like TruShield Insurance are contributing to the rising momentum and support behind the development of a strong entrepreneurial culture in Canada.”

The day-long event is punctuated with keynote talks from leading entrepreneurs, meetings with Members of Parliament, live mentorship and focus groups that will contribute to the formation of policy recommendations in the areas of: entrepreneur support, education, finance, mentorship, acceleration, innovation, growth, global markets, social enterprise, and newcomer, women, youth and aboriginal entrepreneurship. The day will be topped off with a celebratory reception with entrepreneurs from across Canada showcasing and selling their innovative products.

Throughout the event, Startup Canada will also be making a number of announcements that have implications on Canada’s local startup communities and the national entrepreneurship ecosystem.

About TruShield Insurance

The TruShield Insurance solution was specifically created to provide Canadian small businesses with the insurance coverage they need. TruShield Insurance is the small business division of Federated Insurance Company of Canada, a leading specialized insurance provider. A 100% Canadian owned company, Federated Insurance has been part of the Fairfax family of companies since 1990.

About Startup Canada

Startup Canada is a grassroots, entrepreneur-led movement founded in May 2012 that has become the most recognized, energized and active entrepreneurship organization in Canada. Startup Canada’s programs have mentored more than 20,000 Canadians, grown to represent more than 80,000 entrepreneurs, and increased entrepreneurial momentum, wealth and jobs in Canada while promoting Canada’s diversified economy and high quality of life.

Startup Canada is recognized globally as the benchmark for fuelling grassroots entrepreneurship. It has educated the leaders of peer organizations in the United Kingdom, Malaysia, South Korea, South America and the United States.

For more information please contact Melloney Campbell, VP Communications at


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