NextMTL’s vision and driving purpose is to be a key hub of news and opinion related to Montreal technology, with a focus on Web startups. NextMTL aims to reach three key audiences: grassroots non-community members (people that can be recruited into the startup community), existing startup community members, and non-community members from outside Montreal (e.g. investors, acquirers, talent) as well as inside Montreal (e.g. executives at large organizations). The needs of all three audiences in terms of content and approach must be met.