Spread the Word

Show your support for the Startup Canada movement by proudly displaying our logo or one of our eye-catching, they-look-so-good-you’ll-accidently-walk-into-a-pole, Startup Canada Graphics on your website or social media profile page. Get creative and plaster them all over your online photos in suggestive ways (that is…in ways that suggest you love the Startup Canada movement).


Startup Canada logo

These branding guidelines will help you determine the best way to use our logo. Right-click and select ‘save image as’ to download any individual version.




Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.



Startup Canada colors


  Startup Canada Red






  PMS 186 C

  CMYK 0,100,81,4















Spacing considerations

Keep at least a circle with leaf worth of space between the Logotype and other elements.

Spacing Considerations  



In writing

Write Startup Canada in plain text rather than embedding the logo into text.


Startup Canada


The “u” in Startup is always lowercase.  The “S” and “C” in Startup Canada is always capitalized

Start up Canada wrong
Start-up Canada wrong
Start-Up Canada wrong
StartUp Canada wrong


Use of our brand materials


In general


Please don’t use our name, logos, or other graphics and ilustrations (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Startup Canada name or logo. And please don’t edit or change the Startup Canada logo — we like it how it is!


Advertising, promotional, and sales materials


Please check in with us before using our logo on websites, printed materials, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos on book covers, for example. Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Startup Canada, Inc.”


Products, websites, names and logos


Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “startup canada” or “entrepreneurship empowers everyone” or any confusingly similar words.




While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.


More questions?


Feel free to email hello@startupcan.ca. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn’t mean approval)



By using Startup Canada brand materials, you agree to the Startup Canada Terms of Service, these Startup Canada branding guidelines, and all Startup Canada rules and policies, as may be updated from time to time. You also acknowledge that Startup Canada is the sole owner of Startup Canada trademarks, promise not to interfere with Startup Canada’s rights in them, and acknowledge that goodwill derived from their use accrues only to Startup Canada. Startup Canada may review use of the branding materials at any time and reserves the right to terminate or modify any use.



When using our brand materials, please include the statement: “Startup Canada and the Startup Canada logo are trademarks of Startup Canada, Inc.”


Official Supporter Emblem Stamp


I We Love Startup Canada


Supporter Post-it Note


Generic Post-it Note


Partner Stickers


Generic Stickers


Postage Stamps


Sent Postage Stamps


Supporter Peel Away


Paper Tears


Vertical Supporter Banners


Horizontal Supporter Banners



Vertical Generic Banners


Horizontal Generic Banners



Facebook Timeline (Generic)


Twitter Background

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