A customer persona is a detailed, fictional representation of your ideal customer. When startups know how to build them and use them effectively, customer personas can increase a startup’s profitability through customer acquisition and retention. How can a customer persona help your startups marketing strategy? What are the most effective ways to collect data and how do you analyze it to better understand your customers?
Join Startup Canada (@Startup_Canada) and UPS (@UPS_SmallBizCA) on September 1 for a live #StartupChats on Twitter from 12pm – 1pm ET. Hosted by Edwin Frondozo (@drgnmeme), Co-founder at Slingshot VoIP, we’ll learn about building customer personas for your startup!