Welcome to the Startup Canada Brand Resource and Permissions Center. We have provided the resources below to help you clearly and effectively use and promote the Startup Canada brand.
Logos and Trademarks
This section explains our guidelines regarding the use of Startup Canada’s logos and other trademarks.
Many of our brand assets are listed below so you can easily find the information you need. If use of a brand asset listed below is permitted, we explain the conditions for the permitted use and provide self-service instructions.
Any use of our brand assets in broadcast, such as in television of film production, must be approved by us in writing prior to use. Please see the Broadcast Request section below.
General guidelines that apply to all permitted uses of the Brand Assets:
- Avoid using Brand Assets in a way that suggests any type of association or partnership with Startup Canada, or approval, sponsorship, or endorsement by Startup Canada.
- Don’t present a Brand Asset in a way that makes it the most distinctive or prominent feature on your web page, printed material, or other content.
- Don’t use Startup Canada’s Brand Assets in a way that is deceptive, harmful, obscene, or otherwise objectionable to Startup Canada.
- You may not present or feature the Brand Assets on websites containing content associated with pornography, gambling, or illegal activities.
- You must keep sufficient space around our Brand Assets so they appear clean and uncluttered.
- You may not combine our Brand Assets, or elements of our Brand Assets, with your own name or mark or generic terms.
- Do not use trademarks, logos, or other content that is confusingly similar to the Brand Assets.
- You may not attempt to get rights in the Brand Assets, or any confusingly similar approximations, whether by trademark registration, domain name registration, or otherwise.
- We do not require the use of either the ® or the ™ attribution symbols with our Brand Assets.
- All use of Brand Assets is subject to Startup Canada’s terms and policies, including the Statement of Rights and Responsibilities and the Privacy Policy.
Referencing Startup Canada
This section provides guidelines on how to make correct references in text to Startup Canada when offering your own products or services.
If you are looking for information regarding the use of our logos or screenshots, please visit the appropriate sections of this Brand Resource Center.
- You can make a reference to Startup Canada (online and offline) to describe your presence on Startup Canada and your use of our products and services. Your reference must be truthful, and cannot suggest that you are affiliated with, sponsored, or endorsed by Startup Canada.
- Textual references to Startup Canada should never be hyperlinked to anything but the Startupcan.ca login page.
- Never combine your name with our name.
- Facebook should be in the same font size and style as the other content.
- When referenced in text, Startup Canada should be capitalized.
- Do not use Startup Canada, or any other of our trademarks, as a verb. And don’t pluralize them either. Trademarks may not be modified in that manner.
- When referring to Startup Canada as the method by which you are organizing an event, you must make it clear that you, and not Startup Canada, are responsible for the event.
Using Screenshots
This section provides guidelines on referencing Startup Canada and its products through the use of screenshots.
Startup Canada screenshots may be used for print, web and broadcast with prior written permission from Startup Canada. Please see our Permissions section for further information on requesting permission to use our screenshots.
- Screenshots must be unaltered, meaning they cannot be annotated or modified in any way from their appearance on Startup Canada’s website.
- Screenshots with personally identifiable information (including photos, names, etc of actual users) require written consent from the individual(s) before they can be published.
- Screenshots of any Startup Canada profile will need written consent from its creator before use.
