Brand to support lodging for coast-to-coast tour celebrating entrepreneurship
PHOENIX (July 5, 2012) - Best Western International, the WORLD’s BIGGEST HOTEL FAMILY®, announced today that it has signed on as hotel sponsor of Startup Canada.
Startup Canada is Canada’s first-ever, entrepreneur-led, national movement to enhance the nation’s competitiveness and prosperity by supporting and celebrating Canadian entrepreneurship. It is travelling across Canada to host Town Halls and Fringe Events to develop community-led solutions to key challenges facing entrepreneurs in Canada.
“The success of Best Western is a credit to the hard work of our hotel owners, who are small business owners themselves,” said Dorothy Dowling, senior vice president of marketing and sales, Best Western International. “Our new Best Western Business Advantage program offers value, recognition and rewards to small businesses and is a natural partnership offering for the mission of Startup Canada.”
Best Western Business Advantage launched in January and offers small businesses a 10 percent discount off best available hotel rates in the U.S. and Canada as well as elite-level recognition for small business owners and their employees.
“Having Best Western International supporting startups through our grassroots tour, as well as beyond the tour through its Business Advantage program, is a valuable community investment that will help remove barriers for small businesses and drive forward entrepreneurship in Canada,” said Victoria Lennox, Startup Canada Co-Founder.
Currently halfway through its tour, Startup Canada has engaged more than 10,000 Canadians in more than 25 cities and is preparing to visit Quebec, Newfoundland, British Columbia, and Ontario between July and September.
To learn more about Best Western Business Advantage or discover other Best Western hotels across the world, visitwww.bestwestern.com/
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 14 million travellers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visitbestwestern.com.
*Numbers are approximate and can fluctuate.
ABOUT STARTUP CANADA
Startup Canada is Canada’s first-ever, entrepreneur-led, national movement to enhance the nation’s competitiveness and prosperity by supporting and celebrating Canadian entrepreneurship. Startup Canada is harnessing the collective energies of Canadian entrepreneurs and enterprise support communities from Coast to Coast with the goals of providing the entrepreneurship community with a strong voice, promoting a vibrant entrepreneurial culture and creating a unified brand that Canadians can rally around. Startup Canada is launching this effort with the country’s first national entrepreneurship tour and campaign. The tour will run from March to September, engaging 25,000 Canadians and 250 partner organizations across the country. Entrepreneurs will participate in more than 30 Town Halls and 100 Fringe Events and connect through a social media groundswell campaign. For more information, visit www.startupcan.ca.